Digital Analytics for Outbound and Inbound Marketing

• Explain the concepts and strategies of outbound (paid) and inbound (owned) marketing.
• Highlight and evaluate the importance of the metrics, marketers use to measure digital marketing performance.
• Manage and measure your firm’s digital marketing initiatives for outbound and inbound.
• Prepare leading metrics and KPIs for digital marketing analytics and link them to financial metrics of the firm.

Requirements

• This is an introductory course. No prior experience in digital marketing needed.